Niche Marketing - What's Your Passion?

“How do I start an online Niche Marketing business? “
“What Information Products should I sell?”
“What’s Your Passion?”

There is an old saying, “Do what you love and the money will follow,”

Before you start, you need to determine your niche. Your niche will be a topic about which you are, or can be passionate about.
Simply, if you don’t love what you do, it’s almost a sure bet that you won’t prosper as much as when you follow your heart and do what you love to do. A typical mistake made by internet newbies is to try and market a product they know nothing about to a group of people they also know nothing about.

Those lacking in experience cannot make honest recommendations, and it shows in low sales and poor conversion rates.

Choosing a Moneymaking Niche.

One of the biggest secrets that make this whole thing come together is carefully choosing a niche market. But almost every marketer is fixated on selling a broad product with wide public appeal. And that's why 97% of all internet marketers are failing at what they're doing. There's a famous saying that all great marketers fully know and understand and it goes like this: "When you try to sell everything to everybody, you end up selling nothing to nobody."

The most common method people use to decide which niche market to get involved in is to simply ask themselves what their hobbies are?

So... ask yourself, what is of most interest to you in life, what fascinates you? This is often a niche market that you already know and understand. You may even be an expert on a niche market; you just didn't realize it was a niche.

The best thing about dealing with niche markets is the fact that they're so easy to manage. Instead of trying to reach 300 million people that mostly don't care about your product, niches allow you to focus all of your marketing efforts on interested prospects.

The 3% Who Succeed.

We said above that 97% of wannabee internet marketers fail. So what about the 3% who succeed?

Every day, thousands of people think about starting their own internet business. Some want to break away from the daily drudgery of working for someone else. Some need to supplement their main income. Some feel they are ready to expand their services beyond their circle of contacts. Still others…the list of personal reasons could go on and on.

But here’s the catch… Everyday, most of these people do nothing but dream.

According to internet guru Ken Evoy, “The key to success on the Net for the small business owner is to master an in-demand niche.” With a niche-focused business, your competition will be lower and it will be easier for targeted, interested visitors to find your website.

In the offline world, traffic is relatively easy to achieve – it’s all about “location, location, location.”

However, in the online world, no one just happens to walk past, see your product or service and enter. Surfers on the net are not looking for you or your business. People search for information, for solutions. After all, if they knew you existed, they would not be searching. They would already be customers.

Online, you must generate your own traffic to be successful. Your main task, well before you make your first sale or contract to a customer, is to provide the information that people are searching for, in a way that the search engines like.

The secret of the 3% of small business owners who succeed on the net focus on…
“Information, information, information…”

By building a theme based content site, you will be growing your clientele from the ground up. Owning your traffic is essential to your longevity on the net because if you don’t own your traffic, you don’t own your business.

So, how do you build a website that can give you a residual income?

It all boils down to this do-able system...
  1. Develop your own site in the niche that you know and love.
  2. Fill that site with high-value content.
  3. Use that content to attract your own niche-targeted traffic.
  4. Build trust and credibility with all your visitors.
  5. Use content that “presells” your targeted visitors.
  6. Then convert that “presold”, willing-to-buy traffic into sales.
  7. Diversify your revenue plan to include other monetization options.
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